26 November 2020 we are not thinking about black friday but green thursday for a better future.
Since 2019 we Olive Oil people have a new special day.
The olive tree, specifically the olive branch, holds an important place in the minds of men and women. Since ancient times, it has symbolized peace, wisdom and harmony and as such is important not just to the countries where these noble trees grow, but to people and communities around the world.
Conserving and cultivating the olive tree is a growing imperative as the world combats and adapts to climate change. The protection of cultural and natural heritage, including landscapes, is at the heart of UNESCO’s mission and marking World Olive Tree Day reinforces environmental sustainability efforts.
The aim of World Olive Tree Day is to encourage the protection of the olive tree and the values it embodies, in order to appreciate its important social, cultural, economic and environmental significance to humanity.
There is much to learn, share and celebrate on World Olive Tree Day, and UNESCO encourages everyone to join in through various activities such as debates, conferences, workshops, cultural events and presentations or exhibitions.
Join us to discuss the future of our industry. I recommend to tune in today:
IOC - Meeting that will take place from 10.30am to 5pm
To join, just click on the link below:
Meeting ID: 988 996 7579
OR
Come and discuss with the slow olive movement: Terra Madre Olive: stories of people and landscape. What future?
AND of course BUY some beautiful olive oil or olives at your local gourmet shop, farmer or local small business to support the smaller and traditional farmers. WE NEED YOU !
With love,
Marije Passos
source: UNESCO
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